API Response schema

Interpreting the API Response

[
  {
    "primaryDimension": "Referral",
    "secondaryDimension": "uniqueReferrerID",
    "totalVisitsCount": 150,
    "totalVisitorsCount": 140,
    "newVisitorsCount": 100,
    "uniqueWalletsCount": 80,
    "web3VisitorsCount": 70,
    "engagedVisitsCount": 120,
    "engagementRate": 0.8,
    "engagedVisitsRate": 0.75,
    "averageNumberOfPagesPerVisit": 3,
    "averageVisitDurationSeconds": 180,
    "totalEventsCount": 200,
    "conversionsCount": 50,
    "visitorsWithConversionCount": 45,
    "averageConversionsCountByVisitor": 1.1,
    "conversionsUsdValue": 5000
  }
]

Metrics Explained:

• totalVisitsCount: Total number of visits from the referrer.

• newVisitorsCount: Number of first-time visitors.

• engagementRate: Proportion of engaged visits

• conversionsCount: Total number of conversions

• conversionsUsdValue: Monetary value of conversions

Utilizing the Data

Use this data to:

• Identify top-performing referrers.

• Calculate conversion rates per referrer.

• Optimize marketing strategies based on performance.