πData dimensions
These data dimensions can be utilized to breakdown the acquisition report:
Dimension | Description | Examples |
---|---|---|
Channel groups | Categories of user acquisition channels | Direct, campaign, website, search, social |
Referrer name | Name of the referring website or platform | Google, Twitter, Coinmarketcap |
Referrer URL | Full web address of the referring site | |
Campaign parameters | UTM tags used for tracking specific marketing campaigns | utm_campaign, utm_source, utm_medium, utm_keyword |
Geographic data | Location information of users | Continent, country |
Device information | Technical details about user's device | Device type, operating system |
Page interaction | Information about user's first and last page views | Entry page, exit page |
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