πData dimensions
These data dimensions can be utilized to breakdown the acquisition report:
Dimension
Description
Examples
Channel groups
Categories of user acquisition channels
Direct, campaign, website, search, social
Referrer name
Name of the referring website or platform
Google, Twitter, Coinmarketcap
Campaign parameters
UTM tags used for tracking specific marketing campaigns
utm_campaign, utm_source, utm_medium, utm_keyword
Geographic data
Location information of users
Continent, country
Device information
Technical details about user's device
Device type, operating system
Page interaction
Information about user's first and last page views
Entry page, exit page
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