> For the complete documentation index, see [llms.txt](https://docs.cookie3.com/cookie3-analytics/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cookie3.com/cookie3-analytics/features/web-analytics/acquisition-report/data-dimensions.md).

# Data dimensions

These data dimensions can be utilized to breakdown the acquisition report:

<table><thead><tr><th>Dimension</th><th width="255">Description</th><th>Examples</th></tr></thead><tbody><tr><td>Channel groups</td><td>Categories of user acquisition channels</td><td>Direct, campaign, website, search, social</td></tr><tr><td>Referrer name</td><td>Name of the referring website or platform</td><td>Google, Twitter, Coinmarketcap</td></tr><tr><td>Referrer URL</td><td>Full web address of the referring site</td><td><a href="https://www.google.com/">https://www.google.com/</a></td></tr><tr><td>Campaign parameters</td><td>UTM tags used for tracking specific marketing campaigns</td><td>utm_campaign, utm_source, utm_medium, utm_keyword</td></tr><tr><td>Geographic data</td><td>Location information of users</td><td>Continent, country</td></tr><tr><td>Device information</td><td>Technical details about user's device</td><td>Device type, operating system</td></tr><tr><td>Page interaction</td><td>Information about user's first and last page views</td><td>Entry page, exit page</td></tr></tbody></table>