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  1. Features
  2. Web Analytics
  3. Acquisition report

Data dimensions

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Last updated 8 months ago

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These data dimensions can be utilized to breakdown the acquisition report:

Dimension
Description
Examples

Channel groups

Categories of user acquisition channels

Direct, campaign, website, search, social

Referrer name

Name of the referring website or platform

Google, Twitter, Coinmarketcap

Referrer URL

Full web address of the referring site

Campaign parameters

UTM tags used for tracking specific marketing campaigns

utm_campaign, utm_source, utm_medium, utm_keyword

Geographic data

Location information of users

Continent, country

Device information

Technical details about user's device

Device type, operating system

Page interaction

Information about user's first and last page views

Entry page, exit page

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