> For the complete documentation index, see [llms.txt](https://docs.cookie3.com/cookie3-analytics/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cookie3.com/cookie3-analytics/features/web-analytics/filters.md).

# Filters

{% hint style="info" %}
In order to fully utilize this feature, please make sure you:

* Have a site or app installed in Cookie3 Analytics. [Read more](/cookie3-analytics/setup-your-site-or-app.md)
* Have at least one conversion event setup. [Read more](/cookie3-analytics/features/conversion-events.md)
  {% endhint %}

Filters are similar to the ones you can find in Google Analytics. You can filter your website traffic by choosing specific properties such as:

* UTM parameters
* Traffic source
* Location
* User agent
* Page

This way, you can narrow down the whole website traffic to your desired group and see how they behave, as well as assess the group traffic quality.

<figure><img src="/files/oPi1ZwBRAP00OrYTIWXf" alt=""><figcaption></figcaption></figure>