> For the complete documentation index, see [llms.txt](https://docs.cookie3.com/cookie3-analytics/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cookie3.com/cookie3-analytics/features/kol-intelligence/getting-started/organic-kols-and-lists.md).

# Organic KOLs and Lists

## Understanding Organic KOLs and KOL Lists

KOL Tracking in Cookie3 provides insights into KOLs engaging with a project. Users will see Organic KOLs by default: these are KOLs who naturally discuss the project without being manually added to a list. 

If a user has created and selected a KOL List (useful for tracking KOL partnerships, ambassadors etc.), the displayed data will reflect only those specific KOLs.

### Default view KOLs

<figure><img src="/files/XNf00iTjjXEAol5CpWqZ" alt="" width="563"><figcaption></figcaption></figure>

These are KOLs who naturally engage with and discuss your project without direct involvement. These KOLs:

* Are discovered through Cookie3's KOL Database
* Discuss your project on their own initiative
* Represent unprompted interest in your project
* Provide genuine market sentiment and engagement

***\*You can always include or exclude organic KOLs by clicking Include organic KOLs.***

### KOL Lists (Custom Groups)

{% embed url="<https://youtu.be/fdfgGYCsJwk>" %}
Step-by-Step Guide: KOL Lists with Cookie3
{% endembed %}

KOL Lists are customizable groups that help you organize and track specific influencers. This feature allows you to:

* Create targeted groups based on your marketing strategy
* Monitor different market segments separately
* Track KOLs across various target markets
* Analyze influence patterns within specific communities

The dual system of Organic KOLs and KOL Lists provides a comprehensive view of your project's influence:

* Organic KOLs show natural market traction and genuine community interest
* Activity Chart (Influence analysis, Price impact, Detailed metrics, Network)
* KOL Lists enable strategic monitoring of specific influencer segments

{% hint style="info" %}
*\*You can access* [*individual KOL page*](/cookie3-analytics/features/kol-intelligence/getting-started/kol-dashboard.md) *to dive deep into specific KOL performance outside of your brand.*
{% endhint %}

[Find out more about KOL Lists](/cookie3-analytics/features/kol-intelligence/your-kols.md).

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