Cookie3 Docs
  • πŸ‘‹Introduction
  • πŸ‘‰Register your account
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    • 1️⃣Add your website or app
    • 2️⃣Install Cookie3 snippet in your website or app
    • 3️⃣Installation guide
      • ⚑Integration with Google Tag Manager (GTM)
    • 4️⃣Verifying installation status
    • 5️⃣Security measures
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    • How to retrieve your siteID?
    • ↗️Upgrading the snippet version
      • Troubleshooting
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  • πŸͺFeatures
    • πŸ“ˆOnchain Explorer
      • Filters
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      • Charts & metrics
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    • πŸ•ΈοΈWeb Analytics
      • Selecting a website or app
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        • πŸ”ŽData dimensions
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        • πŸ“ˆKey metrics
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    • πŸ’²Conversion Events
      • How our attribution works?
      • Onchain conversion events
        • Attributed USD Value
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      • Retrieving your Conversion Event unique ID
    • 🐦KOL Intelligence
      • Getting started
        • Organic KOLs and Lists
        • KOL Dashboard
        • Searchbar
        • KOL Activity Chart
          • Extending the chart with additional Metrics
        • Advanced Metrics
        • Performance Table
          • KOL metrics explained
        • Post Feed
      • Your KOLs
        • Importing KOL Lists
          • Understanding the loading status during KOL upload
        • Managing KOLs in a given project
        • KOL List summary
      • AI-powered KOL scoring system
      • Campaigns
    • πŸ“ŠToken Analytics
  • βš™οΈAPI
    • πŸŒ€Referral Systems
      • Setup referral tracking
      • Accessing leaderboard and user data
      • API Response schema
      • Best practices
      • FAQ
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On this page
  • Understanding Organic KOLs and KOL Lists
  • Default view KOLs
  • KOL Lists (Custom Groups)

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  1. Features
  2. KOL Intelligence
  3. Getting started

Organic KOLs and Lists

PreviousGetting startedNextKOL Dashboard

Last updated 3 months ago

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Understanding Organic KOLs and KOL Lists

KOL Tracking in Cookie3 provides insights into KOLs engaging with a project. Users will see Organic KOLs by default: these are KOLs who naturally discuss the project without being manually added to a list.

If a user has created and selected a KOL List (useful for tracking KOL partnerships, ambassadors etc.), the displayed data will reflect only those specific KOLs.

Default view KOLs

These are KOLs who naturally engage with and discuss your project without direct involvement. These KOLs:

  • Are discovered through Cookie3's KOL Database

  • Discuss your project on their own initiative

  • Represent unprompted interest in your project

  • Provide genuine market sentiment and engagement

*You can always include or exclude organic KOLs by clicking Include organic KOLs.

KOL Lists (Custom Groups)

KOL Lists are customizable groups that help you organize and track specific influencers. This feature allows you to:

  • Create targeted groups based on your marketing strategy

  • Monitor different market segments separately

  • Track KOLs across various target markets

  • Analyze influence patterns within specific communities

The dual system of Organic KOLs and KOL Lists provides a comprehensive view of your project's influence:

  • Organic KOLs show natural market traction and genuine community interest

  • Activity Chart (Influence analysis, Price impact, Detailed metrics, Network)

  • KOL Lists enable strategic monitoring of specific influencer segments

*You can access to dive deep into specific KOL performance outside of your brand.

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individual KOL page
Find out more about KOL Lists
Step-by-Step Guide: KOL Lists with Cookie3