Organic KOLs and Lists
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KOL Tracking in Cookie3 provides insights into KOLs engaging with a project. Users will see Organic KOLs by default: these are KOLs who naturally discuss the project without being manually added to a list.
If a user has created and selected a KOL List (useful for tracking KOL partnerships, ambassadors etc.), the displayed data will reflect only those specific KOLs.
These are KOLs who naturally engage with and discuss your project without direct involvement. These KOLs:
Are discovered through Cookie3's KOL Database
Discuss your project on their own initiative
Represent unprompted interest in your project
Provide genuine market sentiment and engagement
*You can always include or exclude organic KOLs by clicking Include organic KOLs.
KOL Lists are customizable groups that help you organize and track specific influencers. This feature allows you to:
Create targeted groups based on your marketing strategy
Monitor different market segments separately
Track KOLs across various target markets
Analyze influence patterns within specific communities
The dual system of Organic KOLs and KOL Lists provides a comprehensive view of your project's influence:
Organic KOLs show natural market traction and genuine community interest
Activity Chart (Influence analysis, Price impact, Detailed metrics, Network)
KOL Lists enable strategic monitoring of specific influencer segments
*You can access individual KOL page to dive deep into specific KOL performance outside of your brand.
Find out more about KOL Lists.
