Organic KOLs and Lists

Understanding Organic KOLs and KOL Lists

KOL Tracking in Cookie3 provides insights into KOLs engaging with a project. Users will see Organic KOLs by default: these are KOLs who naturally discuss the project without being manually added to a list.

If a user has created and selected a KOL List (useful for tracking KOL partnerships, ambassadors etc.), the displayed data will reflect only those specific KOLs.

Default view KOLs

These are KOLs who naturally engage with and discuss your project without direct involvement. These KOLs:

• Are discovered through Cookie3's KOL Database

• Discuss your project on their own initiative

• Represent unprompted interest in your project

• Provide genuine market sentiment and engagement

*You can always include or exclude organic KOLs by clicking Include organic KOLs.

KOL Lists (Custom Groups)

Step-by-Step Guide: KOL Lists with Cookie3

KOL Lists are customizable groups that help you organize and track specific influencers. This feature allows you to:

• Create targeted groups based on your marketing strategy

• Monitor different market segments separately

• Track KOLs across various target markets

• Analyze influence patterns within specific communities

The dual system of Organic KOLs and KOL Lists provides a comprehensive view of your project's influence:

• Organic KOLs show natural market traction and genuine community interest

• Activity Chart (Influence analysis, Price impact, Detailed metrics, Network)

• KOL Lists enable strategic monitoring of specific influencer segments

*You can access individual KOL page to dive deep into specific KOL performance outside of your brand.

Find out more about KOL Lists.