# Organic KOLs and Lists

## Understanding Organic KOLs and KOL Lists

KOL Tracking in Cookie3 provides insights into KOLs engaging with a project. Users will see Organic KOLs by default: these are KOLs who naturally discuss the project without being manually added to a list. 

If a user has created and selected a KOL List (useful for tracking KOL partnerships, ambassadors etc.), the displayed data will reflect only those specific KOLs.

### Default view KOLs

<figure><img src="https://485599951-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FCVgCwOxXofARGUCKEcPk%2Fuploads%2Fzhwl190EmJUw38bN0Jza%2FScreenshot%202024-09-30%20at%2017.20.02.png?alt=media&#x26;token=4b4d51f7-40c7-466b-a08d-f5258ac7e219" alt="" width="563"><figcaption></figcaption></figure>

These are KOLs who naturally engage with and discuss your project without direct involvement. These KOLs:

* Are discovered through Cookie3's KOL Database
* Discuss your project on their own initiative
* Represent unprompted interest in your project
* Provide genuine market sentiment and engagement

***\*You can always include or exclude organic KOLs by clicking Include organic KOLs.***

### KOL Lists (Custom Groups)

{% embed url="<https://youtu.be/fdfgGYCsJwk>" %}
Step-by-Step Guide: KOL Lists with Cookie3
{% endembed %}

KOL Lists are customizable groups that help you organize and track specific influencers. This feature allows you to:

* Create targeted groups based on your marketing strategy
* Monitor different market segments separately
* Track KOLs across various target markets
* Analyze influence patterns within specific communities

The dual system of Organic KOLs and KOL Lists provides a comprehensive view of your project's influence:

* Organic KOLs show natural market traction and genuine community interest
* Activity Chart (Influence analysis, Price impact, Detailed metrics, Network)
* KOL Lists enable strategic monitoring of specific influencer segments

{% hint style="info" %}
*\*You can access* [*individual KOL page*](https://docs.cookie3.com/cookie3-analytics/features/kol-intelligence/getting-started/kol-dashboard) *to dive deep into specific KOL performance outside of your brand.*
{% endhint %}

[Find out more about KOL Lists](https://docs.cookie3.com/cookie3-analytics/features/kol-intelligence/your-kols).

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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.cookie3.com/cookie3-analytics/features/kol-intelligence/getting-started/organic-kols-and-lists.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.