AI-powered KOL scoring system

Each KOL in KOL Intelligence is scored with advanced AI models

Our platform employs an advanced AI-driven scoring system to evaluate Key Opinion Leaders (KOLs) comprehensively. This system helps you gain valuable insights into the influence, credibility, and reach of each KOL without delving into the intricate details of the calculations. Here’s an overview of the key components:

Components

Audience credibility

Assessing Influence Through Followers: We analyze the KOL’s follower base to determine the quality and credibility of their audience. By examining the influence of their followers—particularly other recognized KOLs—we gauge the potential reach and impact of their content.

Why it matters?

A KOL followed by other influential figures is more likely to have a significant impact, as their messages resonate through networks of credible sources

Content Quality

Evaluating Tweet Composition: Our AI scrutinizes the KOL’s recent tweets to assess their quality. Factors considered include the richness of the content, appropriate use of hashtags, mentions, links, and the inclusion of multimedia elements like images or videos.

Why it matters?

High-quality content is more engaging and has a better chance of influencing the audience. Well-crafted messages with relevant elements enhance the KOL’s effectiveness.

Impression Reach

Measuring Visibility and Engagement: We examine how many impressions the KOL’s tweets receive, reflecting the visibility and potential impact of their content within their audience.

Why it matters?

A higher impression count indicates that the KOL’s messages are widely seen, increasing the likelihood of engagement and influence.

Final score calculation

Our AI synthesizes the evaluations from the above metrics to generate a final score for each KOL. This score is normalized to provide a clear comparison between different KOLs.