Cookie3 Docs
  • πŸ‘‹Introduction
  • πŸ‘‰Register your account
  • πŸ”ŒSetup your site or app
    • 1️⃣Add your website or app
    • 2️⃣Install Cookie3 snippet in your website or app
    • 3️⃣Installation guide
      • ⚑Integration with Google Tag Manager (GTM)
    • 4️⃣Verifying installation status
    • 5️⃣Security measures
    • 6️⃣Setup in-app custom events
    • 7️⃣Setting up consent management
    • How to retrieve your siteID?
    • ↗️Upgrading the snippet version
      • Troubleshooting
  • πŸ‘©β€πŸ’ΌAdd your team members
  • πŸͺFeatures
    • πŸ“ˆOnchain Explorer
      • Filters
      • Supported blockchains
      • Charts & metrics
      • Data export
      • CSV import
      • Audiences
    • πŸ•ΈοΈWeb Analytics
      • Selecting a website or app
      • Filters
      • Onchain reporting
      • Acquisition report
        • πŸ”ŽData dimensions
        • πŸ“ˆKey metrics
      • Conversions report
        • πŸ“ˆKey metrics
        • πŸ’²Show attribution report per conversion event
    • πŸ’²Conversion Events
      • How our attribution works?
      • Onchain conversion events
        • Attributed USD Value
      • Offchain conversion events
      • Retrieving your Conversion Event unique ID
    • 🐦KOL Intelligence
      • Getting started
        • Organic KOLs and Lists
        • KOL Dashboard
        • Searchbar
        • KOL Activity Chart
          • Extending the chart with additional Metrics
        • Advanced Metrics
        • Performance Table
          • KOL metrics explained
        • Post Feed
      • Your KOLs
        • Importing KOL Lists
          • Understanding the loading status during KOL upload
        • Managing KOLs in a given project
        • KOL List summary
      • AI-powered KOL scoring system
      • Campaigns
    • πŸ“ŠToken Analytics
  • βš™οΈAPI
    • πŸŒ€Referral Systems
      • Setup referral tracking
      • Accessing leaderboard and user data
      • API Response schema
      • Best practices
      • FAQ
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  1. API
  2. Referral Systems

Best practices

Best Practices for Referral Programs

Implementing an effective referral program can significantly boost your user acquisition and engagement. Here are some best practices to maximize the impact of your referral system:

1. Set Clear and Attractive Incentives

  • Offer rewards that are valuable to both the referrer and the referee

  • Consider tiered rewards for multiple successful referrals

  • Ensure the reward aligns with your product or service

Example: "Refer a friend and both get a 20% discount on your next purchase!"

2. Make Sharing Easy

  • Provide pre-written messages for social media and email sharing

  • Create unique, short URLs for each referrer

  • Implement one-click sharing buttons for popular platforms

3. Create Compelling Messaging

  • Clearly communicate the benefits of your product or service

  • Highlight the rewards for successful referrals

  • Use persuasive language that encourages action

Example: "Love our product? Share the joy with friends and earn rewards!"

4. Track and Analyze Performance

  • Regularly review your referral metrics using the Cookie3 dashboard

  • Identify top performers and analyze their success factors

  • A/B test different incentives and messaging to optimize conversion rates

5. Personalize the Referral Experience

  • Use the referrer's name in the invitation message

  • Customize landing pages for referred users

  • Send personalized follow-ups to both referrers and referees

6. Ensure Compliance and Transparency

  • Clearly disclose the terms of your referral program

  • Comply with relevant regulations (e.g., FTC guidelines in the US)

  • Be transparent about how personal data is used and shared

7. Integrate with Your Overall Marketing Strategy

  • Promote your referral program across all marketing channels

  • Use email marketing to remind users about the referral program

  • Highlight successful referrals and testimonials in your marketing materials

By following these best practices, you can create a referral program that not only attracts new users but also enhances loyalty among your existing customer base

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Last updated 8 months ago

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