How our attribution works?

Conversion event attribution

OnChain Conversion Events Attribution

For onchain conversion events, we cannot pinpoint the exact visitor who fulfilled the conversion event, as we only have information about the wallet that performed the onchain action.

This is how we assign conversion events to specific website or app visits

To attribute the goal, we search through all visits to the website for instances where the visitor connected the wallet that completed the goal. We then select the visit closest to the goal completion date, matching it to the wallet. Once the visitor is identified, we apply the last non-direct click attribution model, as outlined in the previous section.

OffChain Conversion Event Attribution

For offchain goals, we can identify the specific visitor who fulfilled the goal. The goal of attribution is to determine the exact visit that should be linked to the goal’s completion. This is crucial because it allows us to credit the appropriate links or referrers responsible for driving the goal conversion. We use a last non-direct click attribution model. This model identifies the most recent visit before the goal completion that was not direct—meaning it had a referrer or UTM parameters associated with it. If all visits were direct, the model attributes the closest visit to the goal.