KOL metrics explained

When analyzing a Key Opinion Leader’s (KOL’s) engagement with a specific project (e.g., posts about @Solana), we utilize various metrics to provide a comprehensive overview of their influence and activity. Below is a summary of each metric and how it is calculated.

How do we define an engagement?

We measure engagement by aggregating all the actions that users take on a KOL’s posts related to your project. This includes the total number of likes, comments, bookmarks, and retweets each post receives. By summing these interactions, we obtain the total engagement for the KOL’s content, as well as an average per post by a given KOL.

Metric	Description	Calculation	Importance
Posts	Total tweets about the project	Count of project-related tweets	Indicates KOL's activity level
Average Engagement	Avg. interactions per post	Total engagements / Number of posts	Measures audience interaction
Average Post Impressions	Avg. views per post	Total impressions / Number of posts	Shows reach of content
Engagement Rate Percent	Audience interaction rate	(Total engagements / Total impressions) × 100	Reflects content effectiveness
Score	Overall influence rating	AI-powered system considering multiple factors	Comprehensive KOL evaluation
First Post Date	Date of first project-related tweet	Earliest date among project tweets	Shows KOL's project engagement history
Last Post Date	Date of most recent project tweet	Latest date among project tweets	Indicates ongoing KOL interest
Followers Count	Total Twitter followers	Retrieved from Twitter account	Measures potential reach
Impressions Count	Total views of project tweets	Sum of all project tweet impressions	Quantifies content visibility
Median Impressions Count	Middle value of tweet impressions	Median of all project tweet impressions	Represents typical tweet reach
Engagement Count	Total interactions with project tweets	Sum of all project tweet engagements	Measures audience interaction volume
Median Engagements Count	Middle value of tweet engagements	Median of all project tweet engagements	Indicates typical interaction level
Total Time on Top	Cumulative time as most recent post by a KOL	Sum of time on top for each post by KOL about a project	Shows how long posts about the project were on top of a particular KOLs feed
Retweet Count	Number of retweets for project-related posts	Sum of retweets across all project tweets	Measures content spread
Like Count	Number of likes for project-related posts	Sum of likes across all project tweets	Indicates content appreciation
Reply Count	Number of replies to project-related posts	Sum of replies across all project tweets	Shows audience engagement level
Hashtag Usage	Frequency of project-related hashtags	Count of specific hashtags in project tweets	Reflects alignment with project messaging
Audience Quality	Relevance and authenticity of the KOL’s followers	Active and engaged followers versus bots or inactive accounts	Ensures the KOL’s audience aligns with your project’s target demographic
KOL Score	Weighted measure of KOL performance	Combines reach, engagement quality, audience authenticity, and balanced metrics	Provides an overall evaluation of the KOL’s value
Tokens Shilled	Tokens promoted by the KOL	Count of token mentions in tweets	Helps evaluate KOL alignment with your project
Smart Engagement	Quality of interactions filtered for authenticity	Counting engagement (quotes, retweets, replies) from verified top 25K influential accounts rather than total engagement	Highlights meaningful audience connections and influence
Smart Followers	Quality of followers filtered for authenticity	Counting followers from verified top 25K influential accounts rather than total followers	Highlights meaningful audience connections and influence
Smart Reach	Total number of impressions generated by a given account	We calculate: 1. Impressions from the account’s own posts. 2. Impressions from posts mentioning the account. 3. Impressions from direct quotes of the account	Highlights account's full reach