> For the complete documentation index, see [llms.txt](https://docs.cookie3.com/cookie3-analytics/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cookie3.com/cookie3-analytics/features/kol-intelligence/getting-started/performance-table/kol-metrics-explained.md). # KOL metrics explained When analyzing a Key Opinion Leader’s (KOL’s) engagement with a specific project (e.g., posts about @Solana), we utilize various metrics to provide a comprehensive overview of their influence and activity. Below is a summary of each metric and how it is calculated. {% hint style="info" %} How do we define an **engagement**? We measure engagement by aggregating all the actions that users take on a KOL’s posts related to your project. This includes the total number of **likes**, **comments**, **bookmarks**, and **retweets** each post receives. By summing these interactions, we obtain the total engagement for the KOL’s content, as well as an average per post by a given KOL. {% endhint %} | Metric | Description | Calculation | Importance | | ------------------------ | -------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------- | | Posts | Total tweets about the project | Count of project-related tweets | Indicates KOL's activity level | | Average Engagement | Avg. interactions per post | Total engagements / Number of posts | Measures audience interaction | | Average Post Impressions | Avg. views per post | Total impressions / Number of posts | Shows reach of content | | Engagement Rate Percent | Audience interaction rate | (Total engagements / Total impressions) × 100 | Reflects content effectiveness | | Score | Overall influence rating | AI-powered system considering multiple factors | Comprehensive KOL evaluation | | First Post Date | Date of first project-related tweet | Earliest date among project tweets | Shows KOL's project engagement history | | Last Post Date | Date of most recent project tweet | Latest date among project tweets | Indicates ongoing KOL interest | | Followers Count | Total Twitter followers | Retrieved from Twitter account | Measures potential reach | | Impressions Count | Total views of project tweets | Sum of all project tweet impressions | Quantifies content visibility | | Median Impressions Count | Middle value of tweet impressions | Median of all project tweet impressions | Represents typical tweet reach | | Engagement Count | Total interactions with project tweets | Sum of all project tweet engagements | Measures audience interaction volume | | Median Engagements Count | Middle value of tweet engagements | Median of all project tweet engagements | Indicates typical interaction level | | Total Time on Top | Cumulative time as most recent post by a KOL | Sum of time on top for each post by KOL about a project | Shows how long posts about the project were on top of a particular KOLs feed | | Retweet Count | Number of retweets for project-related posts | Sum of retweets across all project tweets | Measures content spread | | Like Count | Number of likes for project-related posts | Sum of likes across all project tweets | Indicates content appreciation | | Reply Count | Number of replies to project-related posts | Sum of replies across all project tweets | Shows audience engagement level | | Hashtag Usage | Frequency of project-related hashtags | Count of specific hashtags in project tweets | Reflects alignment with project messaging | | Audience Quality | Relevance and authenticity of the KOL’s followers | Active and engaged followers versus bots or inactive accounts | Ensures the KOL’s audience aligns with your project’s target demographic | | KOL Score | Weighted measure of KOL performance | Combines reach, engagement quality, audience authenticity, and balanced metrics | Provides an overall evaluation of the KOL’s value | | Tokens Shilled | Tokens promoted by the KOL | Count of token mentions in tweets | Helps evaluate KOL alignment with your project | | Smart Engagement | Quality of interactions filtered for authenticity | Counting engagement (quotes, retweets, replies) from verified top 25K influential accounts rather than total engagement | Highlights meaningful audience connections and influence | | Smart Followers | Quality of followers filtered for authenticity | Counting followers from verified top 25K influential accounts rather than total followers | Highlights meaningful audience connections and influence | | Smart Reach | Total number of impressions generated by a given account |

We calculate:
1. Impressions from the account’s own posts.
2. Impressions from posts mentioning the account.
3. Impressions from direct quotes of the account

| Highlights account's full reach |