> For the complete documentation index, see [llms.txt](https://docs.cookie3.com/cookie3-analytics/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cookie3.com/cookie3-analytics/features/kol-intelligence/getting-started/performance-table/kol-metrics-explained.md). # KOL metrics explained When analyzing a Key Opinion Leader’s (KOL’s) engagement with a specific project (e.g., posts about @Solana), we utilize various metrics to provide a comprehensive overview of their influence and activity. Below is a summary of each metric and how it is calculated. {% hint style="info" %} How do we define an **engagement**? We measure engagement by aggregating all the actions that users take on a KOL’s posts related to your project. This includes the total number of **likes**, **comments**, **bookmarks**, and **retweets** each post receives. By summing these interactions, we obtain the total engagement for the KOL’s content, as well as an average per post by a given KOL. {% endhint %} | Metric | Description | Calculation | Importance | | ------------------------ | -------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------- | | Posts | Total tweets about the project | Count of project-related tweets | Indicates KOL's activity level | | Average Engagement | Avg. interactions per post | Total engagements / Number of posts | Measures audience interaction | | Average Post Impressions | Avg. views per post | Total impressions / Number of posts | Shows reach of content | | Engagement Rate Percent | Audience interaction rate | (Total engagements / Total impressions) × 100 | Reflects content effectiveness | | Score | Overall influence rating | AI-powered system considering multiple factors | Comprehensive KOL evaluation | | First Post Date | Date of first project-related tweet | Earliest date among project tweets | Shows KOL's project engagement history | | Last Post Date | Date of most recent project tweet | Latest date among project tweets | Indicates ongoing KOL interest | | Followers Count | Total Twitter followers | Retrieved from Twitter account | Measures potential reach | | Impressions Count | Total views of project tweets | Sum of all project tweet impressions | Quantifies content visibility | | Median Impressions Count | Middle value of tweet impressions | Median of all project tweet impressions | Represents typical tweet reach | | Engagement Count | Total interactions with project tweets | Sum of all project tweet engagements | Measures audience interaction volume | | Median Engagements Count | Middle value of tweet engagements | Median of all project tweet engagements | Indicates typical interaction level | | Total Time on Top | Cumulative time as most recent post by a KOL | Sum of time on top for each post by KOL about a project | Shows how long posts about the project were on top of a particular KOLs feed | | Retweet Count | Number of retweets for project-related posts | Sum of retweets across all project tweets | Measures content spread | | Like Count | Number of likes for project-related posts | Sum of likes across all project tweets | Indicates content appreciation | | Reply Count | Number of replies to project-related posts | Sum of replies across all project tweets | Shows audience engagement level | | Hashtag Usage | Frequency of project-related hashtags | Count of specific hashtags in project tweets | Reflects alignment with project messaging | | Audience Quality | Relevance and authenticity of the KOL’s followers | Active and engaged followers versus bots or inactive accounts | Ensures the KOL’s audience aligns with your project’s target demographic | | KOL Score | Weighted measure of KOL performance | Combines reach, engagement quality, audience authenticity, and balanced metrics | Provides an overall evaluation of the KOL’s value | | Tokens Shilled | Tokens promoted by the KOL | Count of token mentions in tweets | Helps evaluate KOL alignment with your project | | Smart Engagement | Quality of interactions filtered for authenticity | Counting engagement (quotes, retweets, replies) from verified top 25K influential accounts rather than total engagement | Highlights meaningful audience connections and influence | | Smart Followers | Quality of followers filtered for authenticity | Counting followers from verified top 25K influential accounts rather than total followers | Highlights meaningful audience connections and influence | | Smart Reach | Total number of impressions generated by a given account |

We calculate:
1. Impressions from the account’s own posts.
2. Impressions from posts mentioning the account.
3. Impressions from direct quotes of the account

| Highlights account's full reach | --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.cookie3.com/cookie3-analytics/features/kol-intelligence/getting-started/performance-table/kol-metrics-explained.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.