> For the complete documentation index, see [llms.txt](https://docs.cookie3.com/cookie3-analytics/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cookie3.com/cookie3-analytics/features/web-analytics/acquisition-report/key-metrics.md).

# Key metrics

{% hint style="info" %}
You can learn more about Conversion Events and understand how our attribution model works [in this article](/cookie3-analytics/features/conversion-events/how-our-attribution-works.md).
{% endhint %}

The metrics data in the table is broken down into the following metrics:

* Visitors
* Engaged visits: number of visits that had at least one event (page view, click, etc.)
* Wallets: number of users that connected a wallet
* Engagement rate: percentage of visits that had at least one event (page view, click, etc.)
* Engaged visits per user: Average number of visits that had at least one event (page view, click, etc.) per user
* Avg. visit duration
* Conversions, how many conversions were attributed to a specific channel including **onchain conversions**!
* USD Value, the total value of conversions in USD, including data collected **onchain**