📈Key metrics

You can learn more about Conversion Events and understand how our attribution model works in this article.

The metrics data in the table is broken down into the following metrics:

• Visitors

• Engaged visits: number of visits that had at least one event (page view, click, etc.)

• Wallets: number of users that connected a wallet

• Engagement rate: percentage of visits that had at least one event (page view, click, etc.)

• Engaged visits per user: Average number of visits that had at least one event (page view, click, etc.) per user

• Avg. visit duration

• Conversions, how many conversions were attributed to a specific channel including on-chain conversions!

• USD Value, the total value of conversions in USD, including data collected on-chain