# Key metrics

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You can learn more about Conversion Events and understand how our attribution model works [in this article](https://docs.cookie3.com/cookie3-analytics/features/conversion-events/how-our-attribution-works).
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The metrics data in the table is broken down into the following metrics:

* Visitors
* Engaged visits: number of visits that had at least one event (page view, click, etc.)
* Wallets: number of users that connected a wallet
* Engagement rate: percentage of visits that had at least one event (page view, click, etc.)
* Engaged visits per user: Average number of visits that had at least one event (page view, click, etc.) per user
* Avg. visit duration
* Conversions, how many conversions were attributed to a specific channel including **onchain conversions**!
* USD Value, the total value of conversions in USD, including data collected **onchain**