Cookie3 Docs
  • 👋Introduction
  • 👉Register your account
  • 🔌Setup your site or app
    • 1️⃣Add your website or app
    • 2️⃣Install Cookie3 snippet in your website or app
    • 3️⃣Installation guide
      • ⚡Integration with Google Tag Manager (GTM)
    • 4️⃣Verifying installation status
    • 5️⃣Security measures
    • 6️⃣Setup in-app custom events
    • 7️⃣Setting up consent management
    • How to retrieve your siteID?
    • ↗️Upgrading the snippet version
      • Troubleshooting
  • 👩‍💼Add your team members
  • 🍪Features
    • 📈Onchain Explorer
      • Filters
      • Supported blockchains
      • Charts & metrics
      • Data export
      • CSV import
      • Audiences
    • 🕸️Web Analytics
      • Selecting a website or app
      • Filters
      • Onchain reporting
      • Acquisition report
        • 🔎Data dimensions
        • 📈Key metrics
      • Conversions report
        • 📈Key metrics
        • 💲Show attribution report per conversion event
    • 💲Conversion Events
      • How our attribution works?
      • Onchain conversion events
        • Attributed USD Value
      • Offchain conversion events
      • Retrieving your Conversion Event unique ID
    • 🐦KOL Intelligence
      • Getting started
        • Organic KOLs and Lists
        • KOL Dashboard
        • Searchbar
        • KOL Activity Chart
          • Extending the chart with additional Metrics
        • Advanced Metrics
        • Performance Table
          • KOL metrics explained
        • Post Feed
      • Your KOLs
        • Importing KOL Lists
          • Understanding the loading status during KOL upload
        • Managing KOLs in a given project
        • KOL List summary
      • AI-powered KOL scoring system
      • Campaigns
    • 📊Token Analytics
  • ⚙️API
    • 🌀Referral Systems
      • Setup referral tracking
      • Accessing leaderboard and user data
      • API Response schema
      • Best practices
      • FAQ
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  1. Features
  2. Web Analytics
  3. Acquisition report

Key metrics

You can learn more about Conversion Events and understand how our attribution model works in this article.

The metrics data in the table is broken down into the following metrics:

  • Visitors

  • Engaged visits: number of visits that had at least one event (page view, click, etc.)

  • Wallets: number of users that connected a wallet

  • Engagement rate: percentage of visits that had at least one event (page view, click, etc.)

  • Engaged visits per user: Average number of visits that had at least one event (page view, click, etc.) per user

  • Avg. visit duration

  • Conversions, how many conversions were attributed to a specific channel including onchain conversions!

  • USD Value, the total value of conversions in USD, including data collected onchain

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Last updated 1 month ago

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