Cookie3 Docs
  • 👋Introduction
  • 👉Register your account
  • 🔌Setup your site or app
    • 1️⃣Add your website or app
    • 2️⃣Install Cookie3 snippet in your website or app
    • 3️⃣Installation guide
      • ⚡Integration with Google Tag Manager (GTM)
    • 4️⃣Verifying installation status
    • 5️⃣Security measures
    • 6️⃣Setup in-app custom events
    • 7️⃣Setting up consent management
    • How to retrieve your siteID?
    • ↗️Upgrading the snippet version
      • Troubleshooting
  • 👩‍💼Add your team members
  • 🍪Features
    • 📈Onchain Explorer
      • Filters
      • Supported blockchains
      • Charts & metrics
      • Data export
      • CSV import
      • Audiences
    • 🕸️Web Analytics
      • Selecting a website or app
      • Filters
      • Onchain reporting
      • Acquisition report
        • 🔎Data dimensions
        • 📈Key metrics
      • Conversions report
        • 📈Key metrics
        • 💲Show attribution report per conversion event
    • 💲Conversion Events
      • How our attribution works?
      • Onchain conversion events
        • Attributed USD Value
      • Offchain conversion events
      • Retrieving your Conversion Event unique ID
    • 🐦KOL Intelligence
      • Getting started
        • Organic KOLs and Lists
        • KOL Dashboard
        • Searchbar
        • KOL Activity Chart
          • Extending the chart with additional Metrics
        • Advanced Metrics
        • Performance Table
          • KOL metrics explained
        • Post Feed
      • Your KOLs
        • Importing KOL Lists
          • Understanding the loading status during KOL upload
        • Managing KOLs in a given project
        • KOL List summary
      • AI-powered KOL scoring system
      • Campaigns
    • 📊Token Analytics
  • ⚙️API
    • 🌀Referral Systems
      • Setup referral tracking
      • Accessing leaderboard and user data
      • API Response schema
      • Best practices
      • FAQ
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  1. Features
  2. Web Analytics
  3. Acquisition report

Key metrics

PreviousData dimensionsNextConversions report

Last updated 3 months ago

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You can learn more about Conversion Events and understand how our attribution model works .

The metrics data in the table is broken down into the following metrics:

  • Visitors

  • Engaged visits: number of visits that had at least one event (page view, click, etc.)

  • Wallets: number of users that connected a wallet

  • Engagement rate: percentage of visits that had at least one event (page view, click, etc.)

  • Engaged visits per user: Average number of visits that had at least one event (page view, click, etc.) per user

  • Avg. visit duration

  • Conversions, how many conversions were attributed to a specific channel including onchain conversions!

  • USD Value, the total value of conversions in USD, including data collected onchain

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