📈Key metrics

Key Metrics in the Conversions Dashboard

You can learn more about Conversion Events and understand how our attribution model works in this article.

The dashboard presents several important metrics that allow you to analyze conversions from multiple perspectives:

Metric	Description	Importance
Conversions	Total number of conversion events completed over a selected time period	Measures overall conversion performance
Conversions per User	Average number of conversion events per unique user	Indicates user engagement level
Unique Conversions	Number of unique conversion actions performed	Differentiates between repeat and first-time interactions
Total OnChain Conversions	Number of conversions occurring on the blockchain	Measures Web3-specific engagement
Conversion Value	Total value of all conversion events in USD	Quantifies financial impact of campaigns