📈Key metrics
Key Metrics in the Conversions Dashboard
You can learn more about Conversion Events and understand how our attribution model works in this article.
The dashboard presents several important metrics that allow you to analyze conversions from multiple perspectives:
Conversions
Total number of conversion events completed over a selected time period
Measures overall conversion performance
Conversions per User
Average number of conversion events per unique user
Indicates user engagement level
Unique Conversions
Number of unique conversion actions performed
Differentiates between repeat and first-time interactions
Total OnChain Conversions
Number of conversions occurring on the blockchain
Measures Web3-specific engagement
Conversion Value
Total value of all conversion events in USD
Quantifies financial impact of campaigns
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