Cookie3 Docs
  • 👋Introduction
  • 👉Register your account
  • 🔌Setup your site or app
    • 1️⃣Add your website or app
    • 2️⃣Install Cookie3 snippet in your website or app
    • 3️⃣Installation guide
      • ⚡Integration with Google Tag Manager (GTM)
    • 4️⃣Verifying installation status
    • 5️⃣Security measures
    • 6️⃣Setup in-app custom events
    • 7️⃣Setting up consent management
    • How to retrieve your siteID?
    • ↗️Upgrading the snippet version
      • Troubleshooting
  • 👩‍💼Add your team members
  • 🍪Features
    • 📈Onchain Explorer
      • Filters
      • Supported blockchains
      • Charts & metrics
      • Data export
      • CSV import
      • Audiences
    • 🕸️Web Analytics
      • Selecting a website or app
      • Filters
      • Onchain reporting
      • Acquisition report
        • 🔎Data dimensions
        • 📈Key metrics
      • Conversions report
        • 📈Key metrics
        • 💲Show attribution report per conversion event
    • 💲Conversion Events
      • How our attribution works?
      • Onchain conversion events
        • Attributed USD Value
      • Offchain conversion events
      • Retrieving your Conversion Event unique ID
    • 🐦KOL Intelligence
      • Getting started
        • Organic KOLs and Lists
        • KOL Dashboard
        • Searchbar
        • KOL Activity Chart
          • Extending the chart with additional Metrics
        • Advanced Metrics
        • Performance Table
          • KOL metrics explained
        • Post Feed
      • Your KOLs
        • Importing KOL Lists
          • Understanding the loading status during KOL upload
        • Managing KOLs in a given project
        • KOL List summary
      • AI-powered KOL scoring system
      • Campaigns
    • 📊Token Analytics
  • ⚙️API
    • 🌀Referral Systems
      • Setup referral tracking
      • Accessing leaderboard and user data
      • API Response schema
      • Best practices
      • FAQ
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  1. Features
  2. Web Analytics
  3. Conversions report

Key metrics

PreviousConversions reportNextShow attribution report per conversion event

Last updated 3 months ago

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Key Metrics in the Conversions Dashboard

You can learn more about Conversion Events and understand how our attribution model works .

The dashboard presents several important metrics that allow you to analyze conversions from multiple perspectives:

Metric
Description
Importance

Conversions

Total number of conversion events completed over a selected time period

Measures overall conversion performance

Conversions per User

Average number of conversion events per unique user

Indicates user engagement level

Unique Conversions

Number of unique conversion actions performed

Differentiates between repeat and first-time interactions

Total OnChain Conversions

Number of conversions occurring on the blockchain

Measures Web3-specific engagement

Conversion Value

Total value of all conversion events in USD

Quantifies financial impact of campaigns

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