Campaigns

Learn how to run KOL Campaigns with KOL Intelligence

KOL Campaigns Overview

KOL (Key Opinion Leader) campaigns are an efficient way to track the performance of affiliates participating in your paid KOL marketing efforts. This guide will walk you through setting up, managing, and monitoring your KOL campaigns.

Getting Started with KOL Campaigns

To create a KOL campaign, navigate to the KOL Intelligence section of the platform and follow the steps outlined below.

1. Select KOL List

First, create or select a KOL list that will participate in the campaign. You can manage and create KOL lists by following the instructions here.

2. Set KOL Budget

Once the KOL list is selected, you will be asked to input the budget for each KOL. This budget will be used to calculate relevant metrics for reporting purposes.

3. Specify Deliverables

Next, define the campaign's deliverables. For each deliverable, you will need to specify the following details:

• Name of the deliverable (e.g., Airdrop Post)

• Dates of the deliverable (e.g., 12.12.2024 – 24.12.2024)

• Required mentions within the content (e.g., $COOKIE, cookie.fun, or @cookiedotfun)

• Perform targeted queries with boolean operators such as ANDor OR rather than commas ( e.g., AI Agents AND NFT)

Once you have specified all the deliverables, you will be directed to a new page where you can monitor the performance of your campaign.

Monitoring Campaign Performance

On the campaign monitoring panel, you will be able to view and analyze the following metrics:

• Post Trends: Visualizes posting activity over time in your campaign, allowing you to correlate KOL content volume with key performance metrics such as price, total volume (24h), market cap, sentiment, mindshare, and YouTube mindshare.

• Posts by KOL: Breaks down total posting activity by individual KOLs to identify top contributors and assess who drives the highest content output during the campaign period.

• CPM by KOL: Displays the cost per thousand impressions (CPM) for each KOL to evaluate cost efficiency and optimize budget allocation across influencer tiers.

• Engagement Rate by KOL: Measures the engagement ratio for each KOL’s posts, helping compare how effectively different creators connect with their audiences

• Engagement vs. KOL Cost: Plots engagement metrics against KOL spend to reveal the relationship between investment and performance, highlighting which KOLs deliver the best value for impact.

You can filter and analyze the data in real time to track the overall performance of the campaign.

Tracking Performance by KOL

At the bottom of the campaign panel, you will see a table view that provides a detailed breakdown of the performance for each KOL. This includes the metrics mentioned above, allowing you to assess the performance of each affiliate individually.

Sidebar Features

The hand sidebar provides aggregated information about the overall campaign performance and contains options for editing various campaign details.

Edit KOLs

Click the Edit KOLs button to add or remove KOLs from the campaign.

Edit Budget

Click the Edit Budget button to modify the budget allocated to each KOL.

Edit Campaign Details

Click the Edit button to update the following campaign information:

• Campaign Name

• Campaign Description

• Token Information: If the campaign is related to a specific on-chain token, you can track token-related data.

• Website Correlation: If you are using Cookie3 Website Analytics, you can associate a website with the campaign to track correlations between posts, website visitors, and wallet connections. Learn more about setting this up here.

• Public Page Configuration: Create an internal or public-facing webpage to report on campaign performance. You can also add information about your company and upload a logo for presentation purposes.

Deliverables Section

In the Deliverables section, you can:

• Search for deliverables

• Track the completion status of each deliverable

• Edit existing deliverables or add new ones if the campaign requires updates

• Add your type of deliverable, whether retweets, quote tweets, or replies.