Campaigns
Learn how to run KOL Campaigns with KOL Intelligence
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Learn how to run KOL Campaigns with KOL Intelligence
Last updated
Was this helpful?
KOL (Key Opinion Leader) campaigns are an efficient way to track the performance of affiliates participating in your paid KOL marketing efforts. This guide will walk you through setting up, managing, and monitoring your KOL campaigns.
To create a KOL campaign, navigate to the KOL Intelligence section of the platform and follow the steps outlined below.
First, create or select a KOL list that will participate in the campaign. You can manage and create KOL lists by following the instructions.
Once the KOL list is selected, you will be asked to input the budget for each KOL. This budget will be used to calculate relevant metrics for reporting purposes.
Next, define the deliverables for the campaign. For each deliverable, you will need to specify the following details:
Name of the deliverable (e.g., Airdrop Post)
Dates of the deliverable (e.g., 12.12.2024 β 24.12.2024)
Required mentions within the content (e.g., $COOKIE, cookie.fun, or @cookiedotfun)
Perform targeted queries with boolean operators such as ANDor OR rather than commas ( e.g., AI Agents AND NFT)
Once you have specified all the deliverables, you will be directed to a new page where you can monitor the performance of your campaign.
On the campaign monitoring panel, you will be able to view and analyze the following metrics:
Post Trends
Posts by KOL
CPM by KOL
Engagement Rate by KOL
Engagement vs. KOL Cost
You can filter and analyze the data in real time to track the overall performance of the campaign.
At the bottom of the campaign panel, you will see a table view that provides a detailed breakdown of the performance for each KOL. This includes the metrics mentioned above, allowing you to assess the performance of each affiliate individually.
The hand sidebar provides aggregated information about the overall campaign performance and contains options for editing various campaign details.
Click the Edit KOLs button to add or remove KOLs from the campaign.
Click the Edit Budget button to modify the budget allocated to each KOL.
Click the Edit button to update the following campaign information:
Campaign Name
Campaign Description
Token Information: If the campaign is related to a specific on-chain token, you can track token-related data.
Public Page Configuration: Create an internal or public-facing webpage to report on campaign performance. You can also add information about your company and upload a logo for presentation purposes.
In the Deliverables section, you can:
Search for deliverables
Track the completion status of each deliverable
Edit existing deliverables or add new ones if the campaign requires updates
Website Correlation: If you are using Cookie3 Website Analytics, you can associate a website with the campaign to track correlations between posts, website visitors, and wallet connections. Learn more about setting this up.