Acquisition report

By analyzing both behavioral data and wallet activity, Cookie3 opens up a new world of insights that Web2 tools simply can’t provide.

In order to fully utilize this feature, please make sure you:

• Have a site or app installed in Cookie3 Analytics. Read more

• Have at least one conversion event setup. Read more

Acquisition report

The Acquisition Report in Cookie3 Analytics gives you a detailed breakdown of where your visitors are coming from, how they interact with your site, and their onchain behavior—all from a Web3 perspective. It combines traditional web analytics with advanced blockchain tracking, allowing you to see both offchain and on-chain activity in one unified dashboard.

Using the acquisition report, you can:

• Track user behavior across multiple dimensions such as referrers, campaigns, devices, and geolocation.

• Understand onchain wallet activity and connect it with traditional visitor metrics like engagement and conversions.

• Optimize marketing strategies by knowing which channels and campaigns drive not just traffic, but meaningful, engaged interactions and onchain activity.

• Attribute conversions to specific campaigns and channels, both offchain and onchain, providing a complete picture of how users are engaging with your decentralized app (dApp) or platform.

• Monitor USD value generated from conversions, including those happening onchain, offering a direct link between user acquisition efforts and actual revenue.

You can learn more about Conversion Events and understand how our attribution model works in this article.

Example use cases

1. DeFi Platform: A decentralized finance (DeFi) platform can track not only how users land on their app but also how many connect their wallets and begin interacting with liquidity pools or staking. By analyzing which marketing channels are driving the most wallet connections and onchain transactions, they can optimize their ad spend for the most impactful channels.

2. NFT Marketplace: An NFT marketplace can see which campaigns or referrers (e.g., Twitter or Discord) drive the highest number of wallet connections and, more importantly, which sources lead to actual NFT purchases. The acquisition report allows them to track the full customer journey from discovery to onchain purchase.

3. Blockchain Game: A Web3 game can use Cookie3 to track how users engage with their site or app, which marketing campaigns lead to wallet connections, and what onchain actions (like token purchases or in-game asset trades) occur after the user starts playing. By linking these actions to specific referrers, they can focus on the platforms driving the most valuable players.