# KOL Activity Chart

<div data-full-width="false"><figure><img src="https://485599951-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FCVgCwOxXofARGUCKEcPk%2Fuploads%2FdWearQ47LCUw0ZoivC7f%2FKapture%202024-09-30%20at%2016.52.20.gif?alt=media&#x26;token=231f504c-fcc5-4b86-9f56-959144475a30" alt=""><figcaption><p>Interacting with the Chart</p></figcaption></figure></div>

The Activity Chart provides key insights into social media discussions and their impact on project visibility and engagement. It visualizes data trends over time, helping to identify patterns in influencer activity and their correlation with onchain events.

* **Posts count:** Monitors the number of tweets mentioning a project over time, helping to identify periods of increased activity and engagement.
* **Impressions Count:** Measures the total number of times KOL-generated content is viewed, providing insight into the reach and visibility of discussions.
* **Engagement Rate:** Analyzes the effectiveness of content in generating audience interaction, calculated as the percentage of engagements per post.
* **Smart Engagement:** Filters interactions to measure genuine audience engagement by excluding low-value activities such as bot-generated interactions.<br>


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