Who are Organic KOLs?
Last updated
Last updated
When you first start using the KOL Intelligence Dashboard, you’ll notice data coming from what we call Organic KOLs. These are the influencers who are not part of any of your custom KOL Lists but are available in the Cookie3 KOL Database. Essentially, they’re the KOLs who are organically talking about your project without any direct involvement or prompting from you.
Natural Advocates: Organic KOLs are those who discuss your project on their own initiative. They might have discovered your project independently and found it interesting enough to share with their followers.
Existing Database Members: These KOLs are part of the extensive Cookie3 KOL Database, meaning they’ve been identified as influential voices in their respective fields.
Authentic Engagement: Since they’re talking about your project organically, their content often carries more authenticity, which can resonate more deeply with their audiences.
Opportunity for Growth: Identifying these KOLs gives you a chance to engage with new influencers who are already interested in your project, potentially turning them into brand ambassadors.
Measuring Natural Interest: The level of organic engagement provides valuable insights into how your project is being received in the wider community without any targeted influencer marketing.
