Audiences
Last updated
Last updated
Think of Audiences like different neighborhoods in a city. You can focus on Manhattan with users who have high buying power and specific product preferences, or you can check out the NYC suburbs, which are less crowded, might have lower buying power, but are easier to target and satisfy.
Maybe you want to see the user base from certain marketing campaigns to check their average portfolio balance, activity, and experience?
Or you're curious about who owns a particular NFT because you're announcing a partnership with that collection?
How about finding wallet addresses with at least $1,000 value that are active in specific countries?
Audiences can be created both from on- and off-chain filters. Remember to integrate your website first before using off-chain filters.
